Amazon Video Compliance Guide 2026 (main + related)
Video upgrades conversion
A main or related video builds trust and lifts conversion.
Same claim rules
Spoken or on-screen claims must be substantiated; no banned terms.
No off-Amazon links
Don't show external sites or contact info in the video.
Pre-check the script
Run any spoken/on-screen claim through a compliance scan (ListingGood).
Free check: Paste your ASIN or listing text for a free preliminary compliance check — we flag risky claims and category issues in seconds, no login required.
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Frequently asked questions
Q: Do Amazon videos affect compliance?
A: Yes — claims in video are enforceable.
Q: Can I put my website in the video?
A: No — off-Amazon links break policy.
Q: What claims are risky in video?
A: The same banned/unverifiable claims as text.
Q: How do I check video claims?
A: Scan the script/text via ListingGood before producing.
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